Dorna and IMG partner on MotoGP Dorna Sports appointed IMG Sports Media to work as the exclusive global agents for broadcast rights sales for the MotoGP World Championship in key markets across the globe for the next three years.
The world’s premier motorcycle championship is currently broadcast live across the world on over 50 national and continental networks, and under the terms of the new agreement, IMG will assist in increasing international distribution and exposure in those countries where MotoGP is looking to reach its full media potential.
Michel Masquelier, Executive Vice President IMG Media, Head of Acquisition and Sales Worldwide, said, “MotoGP is a first-class property, and IMG is delighted to partner with Dorna. Together we will bring its media coverage to new heights.”
Manel Arroyo, Managing Director Dorna Sports commented: “We are very excited to be working closely with IMG in order to maximize MotoGP’s potential worldwide and continue to grow the sport’s fan base. IMG is a world leader in its field, and deals with TV rights for the biggest sports in the world, so we believe MotoGP will undoubtedly benefit from this collaboration.”
Ioris Francini, Senior Vice President IMG Media, Head of Sales EMEA, said, “MotoGP is pure adrenaline from green light to checkered flag and a premium audiovisual product manufactured and delivered at the best standards available today. We are immensely proud to be working with Dorna and with a sport that is so attractive to key TV demographics.”
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