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DATE News (chronologically)
10/28/08
nhra
Technicoat, Kalitta Motorsports extend partnership through 2013  Technicoat Cos., a worldwide leader in industrial waterproofing and flooring, and Ypsilanti, Mich.-based Kalitta Motorsports will extend their long-running and greatly successful partnership for an additional five years.

Technicoat Cos. will continue its support of Kalitta Motorsports' NHRA Professional drag racing team as a major associate sponsor on the Top Fuel dragsters driven by Doug Kalitta and Dave Grubnic and on the Ken Black-owned, Kalitta Motorsports-managed Top Fueler driven by Hillary Will. Technicoat will also continue to have major associate signage on the Team Kalitta Funny Car driven by Jeff Arend.

Technicoat Cos., based in Las Vegas and Westminster, Calif., specializes in high-tech performance coatings and floorings, wearing surfaces for pedestrian traffic and vehicular traffic, as well as new and existing roofs. Technicoat President Bob Coffman and COO Glen Williams, aka "the Cowboys," are fixtures in the Team Kalitta pit area at most NHRA national events with their trademark cowboy hats. Technicoat Cos. and Kalitta Motorsports began their marketing partnership near the end of the 2002 NHRA season.

"Kalitta Motorsports is not just a race team to us; they're our family," Coffman said. "We've not only been able to garner tremendous exposure for our company over the past several years, but we've also developed a kinship with Connie [Kalitta, team owner and drag racing legend] and Jim "O" [Oberhofer, Kalitta Motorsports general manager and crew chief for Will] and everyone on the team. It's been a great ride so far, and we're very excited about what our future holds together."

"Our relationship with Technicoat and 'the Cowboys' has been great from day one," Oberhofer said. "Those guys are great. They come to a lot of events, and there's always a good time waiting to happen around them. Their support and loyalty both professionally and personally to our team is immeasurable. We're really looking forward to having 'the Cowboys' and everyone at Technicoat onboard with our program for another five years."

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