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DATE News (chronologically)
11/15/08
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Harvick Inc. Announces Sponsorship with Pinnacle Foods Group  Kevin Harvick Inc. (KHI) announced today that Pinnacle Foods Group LLC will be the primary sponsor for three NASCAR Nationwide Series races on the No. 33 KHI entry in 2009. With 13 individual brands, Pinnacle Foods Group LLC represents brands such as Vlasic, Hungry-Man, Duncan Hines, Armour and Mrs. Paul’s. 

“I’m excited to expand my relationship with Pinnacle Foods by having them join our Nationwide program at KHI,” said Kevin Harvick, KHI co-owner and two-time Nationwide Series champion. “With my Cup car, I currently have a partnership with Vlasic pickles as an associate sponsor, but this will give Pinnacle Foods their first primary sponsorship opportunity. I look forward to a great partnership in 2009 and in future opportunities.”

"Pinnacle Foods Group is thrilled to be joining forces with the KHI Racing Team for 2009,” said Mark Parker, Senior Vice President, Business Development.  “We have a great portfolio of household food brands at Pinnacle and we are excited that 3 of those brands, Vlasic, Armour Canned Meats and Hungry-Man Frozen Dinners will be stepping forward as the primary sponsors for Kevin and the KHI Team.  We see our brands and the NASCAR consumer as having incredible synergies and we look forward to bringing everyone these exciting and energetic programs in 2009, along with a spectacular racing season. “

“In 2008 our switch from Sprint Cup to Nationwide has created an opportunity to build brand awareness for Armour®, Vlasic®, and Hungry-Man®, with becoming a primary sponsor. We are excited to tie this in with Kevin Harvick, Inc. and look forward to providing our consumers something to cheer about,” continued Andy Reichgut, Vice President of Marketing for Pinnacle Foods Group LLC.

Pinnacle Foods Group LLC brands Vlasic®, Hungry-Man® and Armour® will each run one race as the primary sponsor with drivers Kevin Harvick, Ron Hornaday and Ryan Newman in the 2009 season.

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