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DATE News (chronologically)
12/09/08
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5-Hour Energy to fuel Steve Wallace
Officials of Novi, MI-based Living Essentials, LLC (LE) and Rusty Wallace Racing, LLC (RWR) announced today that LE, through its 5-Hour Energy brand, will return for its second season as primary sponsor of Rusty Wallace Racing’s No. 66 team and driver Steve Wallace in 2009.

5-Hour Energy will serve as primary sponsor of Wallace’s No. 66 Chevrolet in ten 2009 NASCAR Nationwide Series events, beginning with the March 21st race at Bristol Motor Speedway, in which Wallace claimed his first career Nationwide Series pole in 2007.  Additionally, 5-Hour Energy will serve as an associate sponsor on the No. 66 for the remainder of the 2009 Nationwide Series schedule.

Stated RWR team owner and former NASCAR champion, Rusty Wallace, “Our entire team is very excited about the opportunity to continue our relationship with 5-Hour Energy in 2009.  They have an exceptional product, a great brand and are the true leaders in their category.  When you add in the fact that they also have one of the most energetic drivers in NASCAR, in Steve, this whole program just makes a lot of sense for everyone.”

LE officials have stated that the company plans to promote their sponsorship through a variety of marketing channels, including a continuation of the company’s national television advertising featuring Steve and Rusty Wallace, which began in late 2008.

Noted LE Vice President of Marketing, Carl Sperber, “Our partnership with Rusty Wallace Racing is a great way not only to align 5-Hour Energy with an exciting young race team, but also spread the word about the hours of alertness and focus our product provides.  We are looking forward to our expanded relationship with the team and are excited about getting started on the 2009 season.”

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