Alegra Motorsports Announces Two New Primary Sponsors Alegra Motorsports is pleased to announce that two new primary sponsors have joined its Grand-Am Rolex Series endurance sports car team: StrategicAir, a worldwide private air charter company, and Merchant Services LTD, which provides payment processing solutions for merchants around the world.
The new marketing partnership will kick off at the most prestigious endurance sports car race in North America, the Rolex 24 at Daytona International Speedway in Daytona Beach, Fla. on Jan. 24-25.
Alegra Motorsports won this event's GT class in 2007. This year it is fielding a Riley BMW Daytona Prototype, No. 22.
At the Rolex 24 the car will be driven by team owner Carlos de Quesada of Coral Gables, Fla.; Scotland's Ryan Dalziel of Orlando, Fla.; Chapman Ducote of Miami Beach, Fla.; Jean-Francois Dumoulin of Trois-Rivieres, Quebec; and the Czech Republic's Tomas Enge of Monte Carlo. It will be driven by Dalziel, de Quesada and Ducote for the subsequent shorter events in the 12-race season.
"We're thrilled to welcome StrategicAir and Merchant Services LTD to our team," said de Quesada. "Both are excellent companies, and they're a perfect fit for our fans' demographics. StrategicAir owns and manages over 10 aircraft with a goal of 25 for 2009, and it has access to over 5,500 corporate and private aircraft with only four hours prior notice. Its clients experience all the benefits of aircraft ownership without the monthly maintenance fees or acquisition costs. Merchant Services LTD is one of the nation's largest merchant processors, with several thousand customers around the globe."
"We are delighted to enter into such a significant sponsorship with Alegra Motorsports, which like StrategicAir believes in the pursuit of perfection and total customer satisfaction," said Keith St. Clair, president and chief executive officer of StrategicAir. "Winning associations build winning teams. We feel the demographics of the series are absolutely perfect for our company, and are eager to deploy our marketing efforts within the motorsports community."
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