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DATE News (chronologically)
02/02/09
Miscellaneous
Braun signs up as Motocross World Championships
Youthstream agreed a deal with P&G’s brand Braun to title sponsor the Motocross World Championships. Giuseppe Luongo, the President of Youthstream, said: “We are very proud that a world famous brand such as Braun has become partner of the FIM Motocross World Championships. This constantly shows the great work done over the past years in promoting our sport and bringing it on TV around the world.

“More than 850 million people in 135 countries for more than 1,200 hours watch the FIM Motocross World Championships and the sport’s website has more than 3.5 million visitors per year. We will do all our best to promote Braun at all our Grand Prix events and we really hope to create a long-term partnership.”

“Braun's sponsorship of the FIM Motocross World Championships reflects a logical progression for our brand as we move into 2009,” said Cornelia Bartl, Marketing Manager for Braun shavers.

“Our cruZer product range has offered the best tools on the market for beard styling since its launch in 2004, and continues to gather momentum. Braun's heritage in two wheeled sports includes all disciplines of BMX and Mountain Bike, Freestyle Motocross and now MX1 and MX2. Each time we endeavor to bring something new to the sports we are involved with, and 2009 will not be different.

“Braun cruZer will be offering LIVE web casts from all the events, allowing Motocross a new opportunity to engage with the Internet audience via a cutting edge service that is highly anticipated by the fans.”

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