Speedway Illustrated Sold Anthem Media Group (AMG), announced that the firm has acquired one of the nation's most prominent and largest circulation motorsports magazines, Dick Berggren's Speedway Illustrated, and related assets including SEMA Show Daily relationship, NASCAR Insider, Speedway Expo and SpeedwayIllustrated.com. "As publishers of media products, including guest guides, souvenir programs and web content for nearly every major motorsports facility in America, we have an intimate knowledge of the industry and what advertisers, sponsors and marketing partners look for," said Tom Pokorny, President of Anthem's Motorsports division. "Speedway Illustrated has a long-standing reputation of being a quality product and we're excited to have it in our family of publications."
"Speedway Illustrated has an incredibly solid history of financial performance and the team is one of the best in the business," said Brian Weaver, CEO of Anthem Media Group. "The magazine has the strongest ABC audit in the category and is a great complement to Anthem's other motorsports assets. Of course having Dick Berggren on board is a tremendous asset to any organization. Dick will continue on as Executive Editor of the magazine and will have an enhanced role with our other assets as well."
"We're thrilled to become a part of the Anthem Family," said Berggren. "Speedway Illustrated has been a success because our staff has a passion for motorsports and a tremendous dedication to our audience. Anthem's track record with motorsports-oriented publishing shows we're cut from the same cloth." PRNewswire
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