Roush Fenway looking for sponsors Roush Fenway Racing President Geoff Smith should only be negotiating to renew the one NASCAR Sprint Cup sponsorship he has open – the #17 Ford and DeWalt – for 2010. But Smith’s organization is working on helping nearly all of its Cup sponsors (#26-Crown Royal, #16-3M and #99-Aflac) find other companies willing to pony up the money to buy some races for 2010 and beyond even though they have contracts obligating them for the entire season. Smith said the companies have requested help, and it’s imperative in these economic times that the organization find more sponsors willing to share some of the costs. DeWalt, whose contract is up after the 2009 season, has also indicated it wants a partner. The only sponsor that has not requested a partner is UPS [for #6 David Ragan]. A new sponsor could be on one of those cars by the end of 2009 if there is a commitment for future years, Smith said.
Even though Roush Fenway can have only four Cup teams next year, it also is responsible for sponsorship for Yates Racing, so it is continuing to court companies to sponsor Cup teams. On an initial call, Smith said the organization will offer anything open in its portfolio. The one thing his company won’t do is to stagger sponsorships on a car because the organization has to commit to a salary for the driver and needs the sponsorship to back it up. Smith said that car owners must realize that they need to spend money on sales. He said he has “a whole team” making cold calls about sponsorship. SceneDaily
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