Cholula Hot Sauce - "The Flavorful Fire" - will be adding even more heat to the 35th Annual Toyota Grand Prix of Long Beach as the race's Official Hot Sauce.

During Sunday's pre-race ceremonies, Cholula will present the IndyCar polesitter with the "Hot Lap Award," a $2,000 check to be donated to the charity of his or her choice.  And, the Cholula brand name will be highly visible throughout race weekend on the Shoreline Drive pedestrian bridge.

In addition to being served at condiment stands throughout the race circuit, race fans can pick up a free bottle of Cholula and enjoy games and prizes at the Cholula Booth in the Lifestyle Expo, located in the Long Beach Convention and Entertainment Center.

"We're proud to welcome Cholula Hot Sauce to our family of sponsors," said Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach. "As a long-time supporter of IndyCar racing, it's entirely appropriate that Cholula should join us as a first-time sponsor at the debut of the series on the streets of Long Beach."