Red Bull announce new partners
In what can be seen as perfect timing, with just a few days to go to the F1 season opener in Melbourne, Red Bull Racing is pleased to announce it has teamed up with Casio Computer Co. Ltd to act as brand ambassador for its Edifice line of analogue watches.
The Edifice range reflects elements of speed and intelligence and even features carbon fiber on some models, so there are obvious links with Formula One and Red Bull Racing. Throughout the season, fans will be able to clock the Casio logo on various elements of Red Bull Racing's branding, including the drivers' race suits.
Edifice has been designated as the official Red Bull Racing team watch for the year, which seems to have gone down well with our drivers, Mark Webber and Sebastian Vettel, but when asked for a quote they were too busy pressing all the chronograph and function buttons to comment - like we said 'speed and intelligence!'
“We are pleased to welcome Casio and Edifice watches to Red Bull Racing,” said Team Principal, Christian Horner. “As the new season gets underway, let's hope we can see some impressive lap times on our new stopwatches!”
Nautilus, one of the world's leading manufacturers of fitness and gym equipment, has become a Team Supplier to Red Bull Racing, as part of a long-term agreement.
Visit the team's Milton Keynes factory on almost any day during lunchtime and a steady stream of runners, joggers and cyclists can be seen rushing out the door for a quick midday fitness-fix. Now, as Nautilus is equipping a purpose-built gym in the factory, they will no longer have to brave the mean streets of the city!
Kitted out as a spectacular showpiece, the gym will feature over 35 pieces of fitness equipment, which will be updated whenever a new item is added to the Nautilus range.
The gym will be open to all Red Bull Racing employees and Nautilus will work with the team on developing specific training programs for staff, particularly members of the Race Team. Mark Webber and Sebastian Vettel will also be able to use the facility when their schedule involves spending time at the factory.
“Our partnership with Nautilus is unique in that it really has the potential to benefit everyone who works at our facility,” said Team Principal, Christian Horner. “Not only that, but having programs designed specifically for the guys on the race team to ensure they are as fit as possible can have a positive effect on the way we operate at the track, specifically during pit stops.”
“I know the team are keen on their fitness, as many of them come out cycling with me whenever I organize a ride,” said Mark Webber. “As the factory's quite close to my home, I'll be dropping in a bit more often once the gym is up and running.” Source: Red Bull Racing