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DATE News (chronologically)
03/27/09
f1
F1 signs 'rocking' music deal
Universal  Music  Group  International  and  its  JV company  All  The  Worlds  is  pleased  to  announce  the  signing  of  an  agreement  with Formula  One  Administration  Limited  creating  F1  ROCKS™,  a  pioneering  and electrifying new global entertainment platform.

F1  ROCKS™  fuses  the  world’s  most  popular  annual  sporting  series  with  the  most iconic music stars to create an unrivalled experience for F1™ and music fans alike. At the core of F1 ROCKS™ is a series of spectacular multi-artist live music events from glamorous  Formula  1™  race  locations  around  the  world.  The  combination  of  live performances  from  the  world’s  biggest  acts  together  with  stars  from  the  world  of movies,  sport  and  fashion  will  create  TV  shows  &  Digital  content  that  will  be broadcast and streamed to a global audience.

Lucian Grainge, Chairman/CEO of Universal Music Group International:

“The  partnership  between  the  world's  most  thrilling  sport  and  the  world's  biggest music  company  is  one  of  the  most exciting entertainment initiatives to be launched anywhere.

The combination of music, megastars and motor sport will create a groundbreaking, all-new entertainment spectacular, channeled through the multiple platforms open to our two global brands.

I'm very much looking forward to working with Bernie.  He had the imagination to see the potential in F1 Rocks from the very beginning, and we want to make it a huge success on a global scale."

Bernie Ecclestone, CEO of the Formula One Group:

“I have always said that we are in the entertainment business and this deal marks a new dimension for Formula One. It is the result of many months of discussions with Lucian  and  I  am  very  pleased  we  are  now  ready  to  go.  Universal  are  the  biggest players  in  the  music  industry  and  we  have  high  hopes  for  what  we  can  achieve together”.

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