Grand-Am adds marketing veterans Building on the success of this year's Rolex 24 At Daytona, Grand-Am Road Racing Vice President of Marketing and Communications Kevin Hindson announced the addition of a pair of marketing veterans.
Joining the Grand-Am Road Racing staff are David Pettit, Director of Sales and Partnership for Grand-Am, and Peter Casarico, Manager of Sales and Partnership.
As the Director of Sales and Partnerships, Pettit will oversee the on-going evolution of the partnership platform architecture for the sales and partnership team. He joins the Grand-Am team bringing with him more than 20 years of corporate and racing experience, including stints on ALMS, IRL, NHRA, SCCA, Grand-Am and NASCAR manufacturers programs.
Casarico's focus will be on new partner development for Grand-Am. He joins Grand-Am with more than 16 years of business development experience in the sports sponsorship and advertising industry. Prior to Grand-Am, he held various sales and management positions with PGA TOUR Productions, USA Network and ESPN.
"Motorsports continues to prove its value as an integral part of many companies' ongoing business-to-business and consumer marketing plans," Hindson said. "Leveraging the ongoing growth and development of Grand-Am Road Racing, the Sales and Partnership team is charged with developing integrated relationships with select companies."
Pettit added that "Grand-Am is working to build a platform of powered partners that can work together to accomplish mutual business objectives - both inside and outside race events."
Grand-Am's partners include Rolex, Crown Royal, SunTrust, Toshiba, KONI and several others. The Grand-Am Sales and Partnership team provides these 'family members' with full client services ranging from at track events, in-market activation, promotional extensions and business-to-business opportunities built upon the foundation of Grand-Am Road Racing.
According to Pettit, "Grand-Am Sales & Partnership is not just selling a racing series sponsorship to potential corporate partners, but also a value proposition offering them the opportunity to heighten awareness of the products/services they provide, with the excitement of motorsports as the platform."
Grand-Am plans to add additional staff resources in the near future.
"The addition of these professionals to our staff and our continued growth will enhance our position as the leader in sports car road racing, while helping us reach our goals to raise public awareness and further support our teams," Hindson said.
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