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Dollar General Launches “Ticket to the Indy 500” Sweepstakes
Dollar General is celebrating its sponsorship of Sarah Fisher Racing (SFR) in the Indy 500 by offering customers a chance to win a trip to the race and meet IndyCar driver Sarah Fisher. The discount retailer is partnering with AMP and Frito Lay to bring customers the “Ticket to the Indy 500” sweepstakes, which begins April 11 and ends May 10, 2009.

“Dollar General together with our friends at AMP and Frito Lay are pleased to bring the excitement of the Indy 500 to our customers through the ‘Ticket to the Indy 500’ sweepstakes,” said Todd Vasos, Dollar General’s division president and chief merchandising officer. “We look forward to sending the lucky winners to the race so they can enjoy the festivities and help Dollar General cheer Sarah on to victory.”

“Ticket to the Indy 500” sweepstakes will award 10 grand prize packages that each include two tickets to the Indy 500 on May 24, 2009 and a meeting with Sarah Fisher prior to the race. Also, one $100 Dollar General gift card will be awarded each day during the sweepstakes period.

To enter the sweepstakes, customers 18 years of age or older living in Dollar General’s 35-state market area can purchase any AMP or Frito-Lay product at a Dollar General store, then visit www.dollargeneral.com to enter the required information from the cash register receipt. There is no purchase necessary to win. For complete sweepstakes details and rules, including how to enter without purchase, visit www.dollargeneral.com.

The sweepstakes will be in all 8,400 Dollar General stores.

“To have Dollar General in conjunction with AMP and Frito-Lay activating our IndyCar program in all 8,400 stores is huge for our small team,” said Fisher, team owner and driver. “We look forward to the opportunity of hosting Dollar General customers at the largest sporting event in the world.”

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