Dreyer & Reinbold renews partnership with Emu Australia Dreyer & Reinbold Racing will renew its relationship with Emu Australia as the primary sponsor on the No. 24 car driven by rookie Mike Conway beginning with the Toyota Grand Prix of Long Beach. The Australian company originally joined forces as a sponsor partner with Dreyer & Reinbold Racing last year.
“Dreyer & Reinbold’s commitment to quality and winning parallels our endeavors at Emu Australia,” said Emu Australia’s CEO Ted Houston. “Their growth and success in the IndyCar Series is reflective of that commitment, and we are pleased to have the opportunity to support their efforts. Our association has brought significant recognition and value to our brand.”
Emu Australia is an Australian premium lifestyle brand that uses 100 percent Australian sheepskin and wool. Founded in 1994, Emu is recognized around the world for its tradition of offering premium products ranging from sheepskin boots, leather sandals and casual slippers to premium merino wool and sheepskin apparel.
“This announcement says a lot about the product we offer,” team co-owner Robbie Buhl said. “Emu Australia joined us as an associate sponsor partner at the start of 2008, and to see them continue to make the leap up to a primary role again for the race in Long Beach is great. We hope to assist Emu Australia in maximizing their name and brand."
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