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DATE News (chronologically)
05/02/09
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El Grado Tequila partners with Dempsey Racing
TV Grey's Anatomy star Patrick Dempsey takes his racing very seriously
Mark Cipolloni/AR1.com
El Grado Spirits is teaming up with Mazda-powered Rolex Sports Car Series competitor Dempsey Racing beginning with the May 1st round of the 2009 Grand-Am Rolex Sports Car Series in Millville, New Jersey.

For this weekend's event and at least 3 others during the 2009 season, the Dempsey Racing Mazda RX-8 GT will be sporting the El Grado brand as the Texas-based company launches its new line of Ultra-Premium Tequila in high speed and style.

"El Grado Spirits is proud to announce our sponsorship of Dempsey Racing," says Ashly Kubicek, Co-Owner & Marketing Director of El Grado Spirits.

"As we launch our brand; we are excited to find a partner like Dempsey Racing who shares our belief that integrity matters."

G. Page Brockman, Co-Owner and Sales & Distribution Manager for El Grado Spirits adds "Dempsey Racing is a team on the rise, El Grado  Tequila is a spirit on the rise; we look forward to the growth of both of our brands".

Patrick Dempsey car with their new sponsor
Mark Cipolloni/AR1.com
"The El Grado brand and their management vision is a perfect fit for us at Dempsey Racing," comments Patrick Dempsey, team owner and driver. "This partnership sets the groundwork for a long-term successful program. I believe that the race track is the perfect place to create brand awareness for El Grado and our team is the right team to deliver it. We look forward to expanding this partnership as the season progresses."

"Our team and partners are equally thrilled about our new partnership with El Grado Tequila" says Dempsey Racing driver Joe Foster. "The business relationship and growth potential is endless. We are excited to bring a new high end, exclusive brand into the Rolex Series very much look forward to a long relationship."

Both El Grado Tequila and Dempsey Racing encourage Grand-Am fans to live life to the fullest: "full throttle"... while living life responsibly.

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