Danica Patrick is the latest celebrity to join the multi-faceted National Milk Mustache "got milk?" campaign created in 1995 to promote the health benefits of milk. A poster unveiled at the Speedway, with Patrick wearing the milk mustache and a black "cat suit," will be included in the ongoing advertising program.
The Body By Milk education program, part of the overall campaign, encourages milk consumption for its protein and mix of nutrients, proper eating habits and staying active for optimal health and vitality. Jeff Gordon (1997) is the only other race car driver to have appeared in the national campaign.
DANICA PATRICK: (About appearing as model for Got Milk? campaign): "To be associated with a successful campaign that has been around for 14 years is a great honor. I'm very excited and honored to be a part of it. I had a great time at the shoot, and now I know all the secrets about the 'milk mustache.'" (About her prospects of drinking milk this year as the Indy 500 winner): "I would definitely like to drink some milk in a couple of weeks. It's such a tradition and as much a part of the race as the trophy or the checkered flag." (About her emotions as a race driver): "Not showing emotions would definitely not be me. I think there is a time and a place for getting excited, but it's not all the time. It's just a lot easier to just smile and be happy. My goal this year is just to smile a whole lot more." (Frustration over rain delay Wednesday): "As this is my fifth time being back here now, it's probably less of a detriment to me than it is to a lot of the rookies and a lot of the people who have maybe only been here once. You just never know what you have, so it would be nice to get out there and get a feel for it and see what you have and how the car really is. I just keep thinking positive thoughts. Maybe I'll be really fast right away, and if there was more time, people would be able to catch up. That's the attitude I'm trying to take into this situation. You just start with where you thought the best spot was to start with the car setup and the downforce level. You really need to make sure the car is pretty good before you start trying to go fast and trim the car out. I have a good team behind me, and we have four (Andretti Green Racing) cars out there accumulating information. I think we'll cut to the chase pretty quickly."
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