Herbalife Expands Sponsorship of Viso HVM Racing, E.J. Viso and Herbalife are taking their relationship a big step further. The three parties are pleased to announce that the nutrition company is extending its personal sponsorship of driver E.J. Viso and beginning a new team sponsorship with HVM. The new agreements begin with the Indy 500 and will cover the remainder of the 2009 IndyCar Series season.
Herbalife announced its personal sponsorship of Viso in March and soon after partnered with HVM in its “Gotta Be Fit to Be in the Pit” team weight-loss challenge. With its expanded involvement, Herbalife will now have its name on Viso’s No. 13 Honda Dallara as well as additional assets for all 2009 races.
“Herbalife was a personal sponsor of E.J.’s and we worked to help them activate their sponsorship with him, and now we are very happy to have them join the official roster of the HVM team,” said Keith Wiggins, HVM Racing team principal and owner. “This three-way partnership is going to be beneficial to everyone, including our individual crew members who are working to improve their nutrition and fitness under Herbalife’s guidance.”
“I am excited to expand our partnership with Herbalife,” said Viso. “I have been using Herbalife products for more than 10 years. Having the company put its support behind me, and now my team, is great! I hope it will lead to even bigger things with me, HVM Racing and the entire IndyCar Series.”
“We started with the personal sponsorship with E.J., who is a terrific brand ambassador for our company,” said Herbalife Chairman and CEO Michael O. Johnson. “The crew’s weight-loss challenge helped everyone get involved and get fit, and now we’re proud to sponsor the entire team. I know our Distributors around the world will be excited to be involved with the entire HVM Racing team.”
The HVM Racing team is in Indianapolis participating in the month-long activity leading up to the May 24 Indianapolis 500.
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