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DATE News (chronologically)
05/17/09
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Alliance Motorsports announces new sponsor
Alliance Motorsports announced a partnership with the eFusjon energy club for a primary sponsorship of the team's Firestone Indy Lights car for the upcoming Firestone Freedom 100 at the Indianapolis Motor Speedway on May 22.

"We at Alliance Motorsports are extremely proud to have the eFusjon energy club, as well as their network of distributors, on board with us for the biggest race of the season," said Jeff Matthews, co-owner of Alliance Motorsports. "To form a relationship with a company that shares many of the core values that our organization is based on, is a tremendous accomplishment, and we couldn't be happier."

The partnership with Alliance Motorsports is the first sponsorship of its kind for the Oregon-based company, which serves as a network for business professionals who understand the importance of a healthy, active lifestyle to market and sell health-conscious energy drinks. The eFusjon energy club is all about great, healthy energy and nothing says energy like the Indianapolis Motor Speedway," said Rob Towles, president of eFusjon energy club. "We couldn't think of a better venue to debut our company to the world."

In addition to the primary sponsorship of the Firestone Indy Lights entry of Alliance Motorsports, the eFusjon energy club official energy drink designation for the Rhythm FANtasy 500 Race Party held at the Hilbert Circle Theatre on May 23, and multiple product sampling stations near the famed 2.5-mile oval.

"We couldn't be happier in partnering with Alliance Motorsports in these world class events," said Tom Martinson, Director of Marketing and Design for the eFusjon energy club. "Their drive for excellence and quality exemplifies the eFusjon energy club…it's been a privilege to work with them."

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