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DATE News (chronologically)
05/19/09
irl
IndyCar Application for iPhone and iPod  The Indy Racing League today announced the launch of the official IndyCar application on the Apple App Store. The new app for iPhone and iPod touch offers fans compelling features including race action videos and the ability to monitor race leaders live on the track. The app is available in time for this season's Indy 500 weekend. The Indy 500 -"The Greatest Spectacle in Racing" - is the biggest motor racing event in the world.

"At the IndyCar Series, we're eager to provide our iPhone and iPod touch users with a unique, feature-packed experience on their revolutionary devices," said John Lewis, vice president of marketing and league development for the Indy Racing League. "We're excited about the new IndyCar app because it gives our fans the ultimate IndyCar Series experience on their iPhone or iPod touch."

"With the July powered app, IndyCar fans enjoy a unique iPhone and iPod touch experience that is rich on live event action and information," said Kelvin Rowlette, EVP, sales and business development at July Systems. "Mobile internet channels and applications powered by July Systems are user-centric - they result in significantly higher brand loyalty, premium advertising inventory for publishers, and the opportunity for advertisers to engage with users. We're delighted to expand our partnership with the Indy Racing League with this application."

IndyCar app features include:

* Near real-time race action videos that are updated as race events occur. Pit incidents, crashes, finish line action, the winner's circle and more are delivered to IndyCar Series fans within minutes.

* Follow race leaders live on the track with a 'Live Gap View' for fans - a visual representation of the gap between the race leader and other drivers during live race events.

The IndyCar application is available for $0.99 from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

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