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DATE News (chronologically)
05/25/09
track news
Dover, Pepsi announce seven-year agreement
“We’re happy to renew our relationship with Pepsi Bottling Ventures,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “Pepsi is a world-renowned brand, and we are proud to serve their products to the hundreds of thousands of race fans who come to the Monster Mile each year. We look forward to working together with them to promote our races and their line of products.”

Pepsi is involved in several aspects of the sport, from a sponsorship agreement with Jeff Gordon's Hendrick Motorsports team to the partnership with Dover.

“Pepsi Bottling Ventures is thrilled to be able to continue the long standing partnership with Dover International Speedway,” said Keith Reimer, president and CEO of PBV. “We consider our partnership with the Monster Mile one of the crown jewels of our marketing portfolio."

Pepsi products will be featured at the dozens of concession stands located around the 1-mile, concrete oval. Pepsi products are also served on the property adjacent to the track at Dover Downs Hotel and Casino.

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