Nationwide Series expands coverage NASCAR.COM, the official online destination of NASCAR, and Nationwide Insurance announced today a new section of NASCAR.COM devoted to covering the NASCAR Nationwide Series as never before. The customized website, which launches in February, brings together the best innovative interactive programming from Turner Sports, NASCAR and Nationwide Insurance.
A first-of-its-kind NASCAR eliminator-style fantasy game debuts on the site, with registration available by visiting: FantasyGames.NASCAR.com/Eliminator. NASCAR.COM is operated in partnership between Turner Sports and NASCAR.
“The 2010 season promises to bring an unprecedented amount of attention to the NASCAR Nationwide Series,” said John Aman, associate vice president for Nationwide Insurance. “This unique partnership gives fans a first of its kind, interactive experience with our Series while providing up to the minute, behind-the-scenes coverage.”
The special section of NASCAR.COM will delve into the NASCAR Nationwide Series with an exclusive level of access previously unavailable to fans. In addition to the fantasy game, custom features of the site will include: in-depth driver profiles; news coverage updated twice daily, free in-car audio “scanner” allowing fans to listen-in on drivers communicating with pit crews during select races and lap-by-lap real-time editorial updates; virtual lap track simulation video; exclusive articles, polls, images and more. The site also will host an enhanced version of the NASCAR Nationwide Series Preview Show and On Your Side® Race Review, through a production partnership with NASCAR Media Group.
“With Turner’s access to the vast arsenal of original NASCAR video, products and content, and Nationwide’s unique position in the sport as series sponsor, we were able to put on our creative hats together to develop this completely customized program,” said Walker Jacobs, senior vice-president, Turner Sports and Entertainment Digital Ad Sales. “NASCAR.COM users will benefit from incredibly enhanced, in-depth coverage of the NASCAR Nationwide Series, and by harnessing the power of the NASCAR social community, Nationwide is able to connect with NASCAR.COM’s loyal fan following.”
The NASCAR Nationwide Series will be integrated across Turner linear and digital properties, and will be promoted with custom vignettes and in-race graphics during NASCAR on TNT, and across the Turner Digital network, including the Yahoo! NASCAR channel, with homepage roadblocks, display media and pre-rolls. Nationwide will also sponsor NASCAR.COM’s recently unveiled consumer Auto Guide which features a rich content and search experience for in-market car buyers by any interest or lifestyle.
“The partnership between NASCAR.COM and Nationwide brings a valued series sponsor together with the league’s official site to provide additional in-depth content of the series for NASCAR fans,” said Jay Abraham, vice president of new media and content for NASCAR and chief operating officer of NASCAR Media Group. “This partnership, a model for online sponsorship activation, will take fans even deeper inside the NASCAR Nationwide Series.”
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