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DATE News (chronologically)
01/28/10
nassprint
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Danica does Marilyn  
Danica as Marilyn Monroe
A day after she makes her stock car debut in an ARCA Series race at Daytona International Speedway, Danica Patrick will debut in a different role.

The IndyCar Series driver and soon to be NASCAR part timer, will star in a series of TV ads for sponsor GoDaddy.com that will make their first appearance during the Super Bowl and feature Danica spoofing famous scenes from movies.

The movies include “Weird Science”, “Flashdance” and a reprise of movie icon Marilyn Monroe’s famous scene from “The Seven Year Itch”.

“We thought we’d pay homage to some of these classic movie scenes with our iconic role model and add our traditional GoDaddy-esque touch,” said Bob Parsons, the company’s CEO and founder.

GoDaddy.com has had several Super Bowl ads rejected by network censors in the past, but the latest three featuring Patrick have been approved.

“All of our new commercials are visually beautiful and very funny,” Patrick who appeared in Sports Illustrated’s 2008 and 2009 Swimsuit issues, said. “These ads are all top-notch.”

The scene Patrick reprises from ‘Seven Year Itch”, when Marilyn Monroe’s dress blows up as she stands over a subway grate, was filmed in Glendale Arizona and according to reports drew a large crowd.

While company officials would not say how much they spent for the ad time, several media companies have reported that 30-second spots were selling for between $2.5 million and $2.8 million.

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