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DATE News (chronologically)
02/22/10
alms
Tequila Patr¢n to sponsor LB ALMS race  
Tequila hospitality at last year's Long Beach race
For the third straight year, Tequila Patr¢n will be the title sponsor of the American Le Mans Series (ALMS) Race at the 36th Annual Toyota Grand Prix of Long Beach, April 16-18. 

But this year, the company is going one better!

Tequila Patr¢n announced today it will become the Presenting Sponsor for the entire nine-race ALMS Championship for 2010.  Aside from Long Beach, America's #1 street race, the ALMS runs at some of America's great racing venues, including Mazda Raceway Laguna Seca in Monterey, Lime Rock Conn., Mid-Ohio, Elkhart Lake, Wis. and Road Atlanta.  The series also includes an August race at Mosport Park in Canada.

With its sponsorship, The Patr¢n Spirits Company, known for the finest top-quality spirits, including its signature Patr¢n tequila line, will again enhance the Long Beach ambience, particularly with  the return of Club Patr¢n, an in-circuit, high-end stop for adult social entertainment on race weekend. For the second consecutive year, Club Patr¢n will be located atop the Arena parking structure on the west side, overlooking the Toyota Pro/Celebrity Race compound.

"We welcome back Tequila Patr¢n as title sponsor of our Long Beach race and, at the same time, congratulate them for their sponsorship of the entire ALMS schedule," said Jim Michaelian, President and CEO of the Grand Prix Association of Long Beach.  "It has been a very successful collaboration for the past two years and we look for even greater things at this year's race."

Last year at Long Beach, Patr¢n Highcroft Racing's David Brabham and Scott Sharp finished second overall in their LMP1 Acura ARX-02a, just 1.016 seconds behind Gil de Ferran and Simon Pagenaud. The Patr¢n Highcroft Team went on to win three more class races, including an overall win at Lime Rock Park, and the LMP1 championship.

Now Pagenaud has joined Patr¢n Highcroft Racing and will team with Brabham for the 2010 ALMS season in the newly combined LMP class. In addition, Patr¢n will appear on the two Ferrari F430 GTC class entries fielded by Extreme Speed Motorsports, owned by champion driver Scott Sharp. One of the cars will be driven by Sharp and Johannes van Overbeek; the other by Ed Brown and Guy Cosmo.

"The American Le Mans Series race at the Toyota Grand Prix of Long Beach is always one of the most-anticipated events of the season, and is an ideal venue to showcase our continued commitment to world-class racing," said Matt Carroll, chief marketing officer at Patr¢n Spirits. "We're thrilled to be back at Long Beach this year, and we're looking forward to racing there with our new Extreme Speed Motorsports team."

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