Chevrolet, Buick, GMC and Cadillac Sales Up 32 Percent
Chevrolet, Buick, GMC and Cadillac dealers in the U.S. reported sales of 138,849, up a combined 32 percent compared to February 2009. These results were driven by the continued strong growth of new GM crossovers and passenger cars.
GM’s Chevrolet, Buick, GMC and Cadillac brands continue to build momentum in the marketplace, according to Susan Docherty, GM vice president, Sales, Service and Marketing. “Although we’ve been operating as a new company with four brands for just seven months, our February results demonstrate that our long-term plan is already paying dividends,” Docherty said.
Retail sales for GM’s four brands were up 7 percent for the month, driven by strong consumer demand for GM’s crossovers. February retail sales of GM’s newest crossovers – Chevrolet Equinox, GMC Terrain and Cadillac SRX – were up 198 percent compared to the vehicles they replaced. This was the seventh month in a row that retail sales of these vehicles were up more than 100 percent.
“We’ll earn every sale by delivering the value customers expect, in the vehicle they want,” said Docherty. “Our sales results for the Chevrolet Equinox, GMC Terrain and Cadillac SRX show these vehicles have what customers are looking for today – style, fuel efficiency, quality and the safety and security of OnStar.”
Month-end dealer inventory in the U.S. stood at 420,000, which is 30,000 higher compared to January 2010, and 361,000 lower than February 2009.
Other Key Facts:
Chevrolet: total sales up 32 percent; retail sales up 1 percent; Chevrolet Equinox retail sales increased 121 percent
Buick: total sales up 47 percent; retail sales up 18 percent; Buick LaCrosse retail sales rose 100 percent
GMC: total sales up 26 percent; retail sales up 25 percent; GMC Terrain retail sales were up 303 percent (compared to the Pontiac Torrent – the vehicle it replaced)
Cadillac: total sales up 32 percent; retail sales up 13 percent; Cadillac SRX retail sales were up 490 percent