Singha Beer increases sponsorship on Red Bull Racing Red Bull Racing has announced that Singha Beer, which has a team supplier for the past two years, has increased their sponsorship to become a team partner for this season. The Thailand based company's branding will now be seen on the cockpit area of the Red Bull RB6.
Boonrawd Srethaputra started the Boon Rawd Brewery in 1933, and with it's Singha brand was the first producer of beer in Thailand. The company expanded internationally in the 1970s, and is now sold in over 44 countries.
Team Principal Christian Horner said, "It's great news that Singha Beer has reconfirmed and increased its commitment to Red Bull Racing for the coming season. There is strong synergy between the two brands due to their similar Thai origins; the Thai background of Singha Beer fits well with the strong Thai roots of Red Bull. We're delighted to welcome Singha Beer as a Team Partner and we look forward to working with them throughout our 2010 Championship campaign."
Voravud Bhirombhakdi, a descendant of the founder said, "Through this global partnership with Red Bull Racing, Singha Corporation aims to promote Formula One in Thailand and the Singha brand globally. We are confident that this is the beginning of an exciting, successful and synergized partnership between Red Bull Racing and Singha for years to come. We partnered the team in 2009 for the Japanese GP, which resulted in a victory, and we are pleased to partner the team for a whole season. We are confident that the 2010 season will be a victorious one."
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