Note the logo behind Schumacher's head on the engine cowling
The MERCEDES GP PETRONAS cars of seven-time World Champion Michael Schumacher and teammate Nico Rosberg will carry the Laureus logo throughout the 2010 Formula One World Championship.
The Laureus Sport for Good Foundation uses sport to improve the lives of young people around the world.
The logo made its debut on the cars in Bahrain and will be carried throughout the season which will end on 14 November in Abu Dhabi, the city which hosted the 2010 Laureus World Sports Awards. Michael Schumacher was honored with the Laureus World Sportsman of the Year Award in 2002 and 2004.
Boris Becker, Vice-Chairman of the Laureus World Sports Academy said: "I am a big fan of motorsport and especially of Mercedes-Benz. I think it is great that Laureus and MERCEDES GP PETRONAS will be working together. This is a good signal that will be recognized worldwide and I sincerely hope that this will make even more people want to find out about the work that Laureus is doing to support children through the use of sport."
The Laureus Sport for Good Foundation uses the power of sport to address social challenges through a worldwide program of sports-related community development initiatives. Currently Laureus supports 78 projects around the world which have helped to improve the lives of over one million young people.
Boris Becker and Mika Hakkinen, both Members of the Laureus World Sports Academy, were present at the Bahrain Grand Prix today to support the initiative.
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