Andretti Autosport announces new sponsor Andretti Autosport announced today it has signed e-mail marketing and interactive marketing provider ExactTarget to a sponsorship agreement in support of the team's 2010 IZOD IndyCar Series program.
ExactTarget, headquartered in downtown Indianapolis, is a leading global provider of on-demand email marketing and interactive marketing solutions.
The ExactTarget logo will be featured specifically on the #26 Team Venom Energy Drink car of Marco Andretti for the remainder of the 2010 season and also on the #37 IZOD machine of driver Ryan Hunter-Reay in the Indianapolis 500 and at Texas Motor Speedway.
TIM KOPP, CHIEF MARKETING OFFICER, EXACTTARGET: "Andretti Autosport and ExactTarget are a perfect partnership - we share a passion for precision, speed and delivering big wins. We look forward to powering Andretti's interactive marketing campaigns and helping them connect with partners and fans around the world."
DOUG BRESNAHAN, VICE PRESIDENT OF MARKETING PARTNERSHIPS, ANDRETTI AUTOSPORT: "Andretti Autosport is thrilled to bring ExactTarget into the fold and begin our new partnership. As our team and sport grows, it is imperative for us to find new and innovative ways to power our email, mobile, social and online campaigns. ExactTarget's Interactive Marketing Hub™ will be a tremendous asset to help us optimize our digital marketing initiatives - all from a single platform."
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