Trina Solar Limited (NYSE: TSL), a leading integrated manufacturer of solar photovoltaic (PV) products from ingots to modules, today announced through its subsidiary, Trina Solar (Switzerland) AG, has become a sponsor of the Renault F1 Team, a new partnership that is expected to increase Trina Solar's global brand awareness while promoting the wide-scale adoption of sustainable technologies.
The sponsorship will take the form of on-car logo branding on the nose of the R30 race car, ensuring excellent opportunities for worldwide marketing exposure. Furthermore, this partnership will showcase day-to-day applications of solar PV technology in various high-visibility areas of the Renault F1 Team operations including the team's paddock motorhome and VIP hospitality facilities.
Trina Solar and the Renault F1 Team will also conduct a joint analysis and evaluation program to assess how Trina Solar technologies can be integrated into the operations and ongoing upgrades of the Renault F1 Team's Enstone production facilities in a performance-proven, cost-effective manner.
"Trina Solar is thrilled to partner with the Renault F1 Team to bring solar PV to the world of Formula One racing," said Mr. Jifan Gao, Chairman and CEO of Trina Solar. "With F1's proven ability to boost brand awareness, we look forward to working with Renault F1 Team at Formula One events around the world to spur the development and adoption of sustainable technologies."
As the world's most prestigious sport, Formula One embodies the spirit of technological innovation. As one of the world's largest, most technologically progressive solar PV companies, Trina Solar has selected the Renault F1 Team as a strategic partner because of the Renault Group's demonstrated commitment to green automotive technologies. By partnering with the Renault F1 Team, Trina Solar hopes to help elevate the status and widespread adoption of solar PV, while contributing to Formula One's progressive transformation into a more sustainable and greener enterprise.
"We are delighted to welcome Trina Solar onboard as a new partner of the Renault F1 Team," said Renault F1 Team Chairman Gerard Lopez. "Trina Solar is the sport's first major sponsor from the domain of environmental technologies and we are also proud to welcome a global renewable energy company to the sport. We are excited about the development of this new relationship in three directions: first, to use Formula One as a global platform for promoting the adoption of advanced technologies; second, to explore how Trina Solar can increase value to the Renault F1 Team's operations while simultaneously allowing the team to reduce its environmental impact; and third, to explore mutual opportunities through Helios Max, a Genii Capital portfolio company specialized in project design and engineering for solar panel technology."
Copyright 1999-2014 | AutoRacing1 is an
independent internet online publication and is not affiliated with, sponsored by, or endorsed
by IndyCar, NASCAR, FIA, Sprint, or any other series sponsor.
This material may not be published, broadcast, or redistributed without