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DATE News (chronologically)
05/26/10
irl
Hot Wheel teams with Dreyer & Reinbold  Hot Wheels® was joined today by Dreyer & Reinbold Racing, Dad’s Root Beer along with team driver Mike Conway to reveal a custom-designed #24 Dad’s Root Beer IRL racecar.  The racecar, unveiled for the first time, will be on display at the Indianapolis Motor Speedway today then travel to the Iowa Speedway where it will compete in the IZOD IndyCar® Series June 20th race on Father’s Day weekend.

“For more than four decades, Hot Wheels has been passionate about speed, power, performance and creating the most thrilling vehicle designs," said Christian Zentner, director of marketing, Hot Wheels®.  “We are excited to expand our presence on track with Dreyer & Reinbold Racing and another iconic brand, Dad’s Root Beer, and design a one-of-a-kind racecar livery like only Hot Wheels can.  We look forward to seeing this awesome racecar cross the finish line in June.”

Together, Hot Wheels®, Dad’s Root Beer and Dreyer & Reinbold Racing wanted to create something special for fans for Father’s Day race weekend. Originally conceived as a 1:64 scale model in the Hot Wheels® 2010 IZOD IndyCar® Series product line, the Hot Wheels® designers brought Dad’s Root Beer IRL racecar to life.  A true “Hot Wheels®” racecar, the vehicle features an entirely new custom paint scheme themed around Dad’s Root Beer and the iconic Hot Wheels® flames. In addition to viewing the life-size racecar on track, fans will be able to purchase a 1:64 scale version of this exclusive car trackside at Indianapolis and upcoming IZOD IndyCar® series races.
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