Chevrolet Awards Detroit Pitcher Corvette for Near Perfect GameUPDATE General Motors’ presentation of a $53,000 Corvette convertible to Detroit Tigers pitcher Armando Galarraga last week following his “almost” perfect game earned the automaker national praise, some political criticism and an impressive $8,934,885 of media exposure value.
According to research conducted by Joyce Julius & Associates, Inc., which has specialized in measuring the scope of sponsorships across all forms of media for 25 years, General Motors and its Corvette give-away were referenced during 714 television programs from last Thursday’s on-field presentation through this past Sunday. When compared to the cost of reaching the same size audience through traditional advertising, GM garnered an in-broadcast television exposure value of $999,885.
Joyce Julius also monitored mentions of Corvette and Galarraga in print articles and on the Internet. All told, the car brand appeared in more than 151,000 publications and web entries over the four-day period, leading to another $7.9 million of exposure value.
06/04/10 Chevrolet yesterday awarded Detroit Tigers pitcher Armando Galarraga a 2010 Corvette convertible, recognizing his outstanding performance on and off the field. Galarraga retired 26 consecutive Cleveland Indians batters on Wednesday evening.
The 27th and final batter, Jason Donald, hit a routine ball in the hole between first and second base. Tigers' first baseman Miguel Cabrera fielded the ball and threw to Galarraga, who stepped on first base, apparently before Donald touched the base and was called safe.
GM North American President Mark Reuss, who presented a Chevrolet Corvette to Galarraga at today's game against the Cleveland Indians, said the way the pitcher had handled the incredible events deserved to be recognized regardless of what record books would ultimately show.
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