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DATE News (chronologically)
06/21/10
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Turner Sports to offer 3-D feed of Daytona race
Turner Sports will be the first network to offer a NASCAR Sprint Cup race live in 3-D as it will use 3-D cameras for the July 3 Coke Zero 400 from Daytona International Speedway.

The 3-D telecast on television will be available on DirecTV. It also will be available on NASCAR.com, which is operated by Turner.

In order watch the event in 3D, viewers will need a 3-D television or personal computer display with matching 3D glasses.

“One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans,” said NASCAR Media Group Chief Operating Officer Jay Abraham in a news release. “Offering the Coke Zero 400 in 3-D … is a great example of that consistent exploration.

“Our fans have been asking us about 3-D for several months, so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward.”

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