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Fierberg teams up with Pinnacle Performance
Dave Freitas Racing driver and Pacific Formula 2000 driver standout Ira Fierberg are pleased to announce a partnership with leading sports performance psychologist Dr. Michael Gervais, of Pinnacle Performance in Beverly Hills, CA.  Fierberg's DFR Van Diemen will feature PINNACLE PERFORMANCE branding for this weekend's upcoming Pacific Formula 2000 Championship rounds 7 and 8 at World Famous Infineon Raceway, in Sonoma, CA.

"I am so honored to be able to work with someone as talented as Dr. Gervais", commented Fierberg.  "Although we have only been working together for a very short time, and are just scratching the surface of our mindset work, I have learned many invaluable things that have allowed me to up my game significantly.  It is really mind-blowing to think of all the world class athletes that Dr. Gervais has worked with, and I am humbled to be under the Pinnacle Performance umbrella".  Fierberg has already produced 2 pole positions, and three podium finishes in the 2010 Championship.

Dr. Michael Gervais, of Pinnacle Performance, Inc. is a licensed psychologist in California, has consulted with numerous NHL, NBA, NFL, UFC, MLS, AVP, Mixed Martial Arts fighters, Olympians, collegiate athletes, and military personnel. Most of his time is spent with people who are at the “top of their game,” performing on the largest stages in the world. As the Sport Psychologist for Red Bull North America, the most extreme action sport athletes in the world have utilized his expertise. Dr. Gervais is a published, peer-reviewed author. He is a nationally recognized speaker on issues related to human performance.  Dr. Gervais, through his association with D.I.S.C, is An Official Medical Service Provider For The U.S. Olympic Team, works with America's top Olympic Athletes.

Dr. Michael Gervais is an authority on the psychology of performance in the most intense environments known to man.  As the CEO of Pinnacle Performance, Inc., he works with performers on the largest stages in the world providing the essential skills to “thrive under pressure.” Dr. Gervais develops systems and strategies for improving human performance for individuals and organizations.

Pinnacle Performance, Inc. is dedicated to enhancing the lives of individuals and organizations through its formative commitment to design and implement evidence-based solutions toward performance excellence. Pinnacle Performance’s programs offer innovative opportunities for people and organizations to develop the essential psychological skills necessary to “thrive under pressure.”

Over the course of the past decade, Pinnacle Performance, Inc., with its mission to design scientifically validated programs and strategies to enhance performance, has consulted with professional sport organizations, national sporting Olympic governing bodies, countless universities and high schools, community-based organizations, and corporations across the nation.

Through its partnerships, Pinnacle Performance, Inc. has developed programs for a wide range of high performers, to include:

·      FOCUS-military, enhancing military personnel’s (NAVY) combat readiness.

·      FOCUS-assessment, measuring and developing the essential mental skills to play big in big games.

·      FOCUS-team (Finding Our Center Using Sport), an evidenced-based six-hour curriculum for athletes, community members, and organizations, designed to cultivate the essential skills to perform under pressure.

·      FOCUS-coach, a licensing system for performance training facilities, credentialing coaches to deliver mental skills to their athlete clients.

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