Avis a new sponsor for IndyCarUPDATE It is now official. The IRL announced today that AVIS has formed a multi-year partnership with the Indy Racing League to be the official rental car company of the IZOD IndyCar Series and Firestone Indy Lights.
AVIS, which for 11 consecutive years has been named the leading rental car company in customer loyalty, will take an active role in promoting both series through e-mail campaigns, displays at select airport locations and other large-scale promotions. It also will offer a national sweepstakes program, which will provide a unique VIP experience to fans during an IZOD IndyCar Series race weekend.
"AVIS and the IZOD IndyCar Series share assets of speed, innovation, technology, diversity and green and we are pleased to welcome another great brand to our family of partners," said Terry Angstadt, president of the commercial division for the Indy Racing League.
Included in the partnership is a discounted car rental rate that will be offered to members of IndyCar Nation, the official fan club of the IZOD IndyCar Series.
06/28/10 Avis will be the official rental car of the IndyCar Series under terms of a new deal between the parties, with the intent of using the racing circuit as a platform to drive more corporate business. IndyCar obtained a commitment from Avis this month, and an announcement on the two-year deal is expected soon.
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