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DATE News (chronologically)
07/22/10
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Jimmie Johnson Tops NASCAR Driver TV Exposure With $48M In '10
During the first half of the ’10 NASCAR Sprint Cup Series season Jimmie Johnson was mentioned more by TV announcers, interviewed more frequently and  delivered more TV exposure than any other driver, according to data from sponsorship measurement firm Joyce Julius. Johnson’s name was mentioned more than 2,800 times during the first 18 live event telecasts (and replays) of the current season. Johnson’s brands were mentioned by Johnson, his crew or TV announcers on 95 occasions, leading to $48M of in-broadcast exposure value. Jeff Gordon finished second in the mid-season rankings, totaling $33.1M in exposure value. Listed below are the top 10 NASCAR Sprint Cup drivers ranked in terms of mid-year TV exposure value as computed by Joyce Julius.

RANK

DRIVER BRANDS EXPOSURE TIME (HH:MM:SS) VERBAL MENTIONS VALUE
1 Jimmie Johnson 58 21:46:01 95 $48.0M
2 Jeff Gordon 70 16:08:37 88 $33.1M
3 Kyle Busch 73 11:15:32 96 $31.5M
4 Kevin Harvick 64 11:11:17 106 $28.7M
5 Denny Hamlin 59 10:42:12 126 $24.9M
6 Dale Earnhardt Jr. 49 9:17:24 37 $24.4M
7 Kurt Busch 35 9:49:40 103 $24.2M
8 Jeff Burton 51 14:24:50 41 $23.1M
9 Juan Pablo Montoya 67 12:23:34 21 $21.9M
10 Tony Stewart 51 10:30:32 24 $19.2M

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