Zippo renews to sponsor race Watkins Glen International and Zippo Manufacturing Company announced today that Zippo has renewed the title sponsorship of the NASCAR Nationwide Series race through 2013. The race will remain as the Zippo 200 and will be held this Saturday, August 7, at approximately 2:00 PM and will air live on ESPN2.
“Zippo has been a proud sponsor at Watkins Glen since 1993, “said Zippo President and CEO Greg Booth. “We share a lot of the same fans – loyal consumers who appreciate the value and integrity of our two brands. We look forward to continuing to grow this strong relationship through the Zippo 200 over the next three years.”
Although best known for its iconic refillable windproof lighter, the Zippo product line also includes lighter accessories, butane candle lighters, and an outdoor line of products and accessories introduced earlier this year.
“Zippo has been an outstanding sponsor at our historic road course for almost 20 years and we are thrilled to continue this partnership,” said Michael Printup, president of Watkins Glen International. “We are fortunate to have such a strong regional partnership with such a powerful brand during our NASCAR weekend. We are looking forward to working with them for another three years.”
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