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Fans buying into Sprint Cup race in Kentucky
Mark Simendinger fully expected some fervent fan reaction to come Kentucky Speedway's direction once it was announced Tuesday the track would host a NASCAR Sprint Cup Series race next July 9.

But when the Speedway's general manager tried to find out the scope of the response, he ran into a slight problem.

"Let me put it this way, when I tried to call our ticket manager, I couldn't get through to him. And I called him again this morning and I still couldn't get through," Simendinger said Thursday. "It's been crazy. I can't even get through to find out how we're doing."

Which is exactly what Simendinger and the rest of Kentucky Speedway's officials were hoping would happen.

One day after Kentucky Speedway's Cup aspirations became a reality, the track experienced an increase in ticket sales among those looking to lock in their chance to obtain seats to next year's inaugural 400-mile event.

The track would not release specific numbers, but Simendinger stated "a couple hundred or more" had purchased 2010 season tickets since Tuesday's announcement despite the fact the Nationwide Series race already took place in June.

Those who hold 2010 season tickets will get first priority at purchasing seats for the Cup race, with fans who put down a deposit for 2011 season tickets getting second priority.

Approximately 50,000 seats are slated to be added to the track, bringing the total capacity to around 116,000.

"What we're dealing with is people basically getting in line either by buying a 2010 ticket or doing a reservation (for 2011) and it's been very gratifying so far," Simendinger said.
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