Stewart comments on sponsorship issues Tony Stewart, met with members of the media at New Hampshire Motor Speedway and discussed sponsorships on Friday:
Q) IN YOUR SEARCH FOR SPONSORSHIP, HAVE YOU BEEN FORCED TO TRY NEW APPROACHES OR APPROACH DIFFERENT KINDS OF COMPANIES THAT YOU DIDN'T NECESSARILY THINK YOU WOULD TRY TO REACH OUT TO?
Stewart: "I think you always have to be that way. I think you always have to think outside the box. When you're selling something, and you go in there with the same approach that everybody else has, what makes your organization stand out from theirs? I think that's kind of the way we thought about it from day one because we were a new company anyway, so it was easy to start with new ideas and a new approach."
Q) EVEN WITH THE ECONOMY IN A SLUMP, IS IT SURPRISING THAT GUYS LIKE YOU AND JEFF GORDON, STARS OF THE SPORT, ARE LOOKING FOR SPONSORS AT THIS POINT IN THE SEASON?
Stewart: "Not necessarily. We all understand the situation. We all understand why corporate America has had to pull the reigns back a little bit. So is it a surprise and a shock? No, not necessarily. If you look in this garage area, it's still a thriving sport and it's still represented by a lot of Fortune 500 companies. I wouldn't stand here and say that we're all in bad shape, because the sport is very healthy right now. All you've got to do is walk through the garage area and see that." Team Chevy transcript
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