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Tix Signs on with Toyota Grand Prix of Long Beach
The Toyota Grand Prix of Long Beach announced today that Tix, whose headquarters are in Long Beach, has signed on as an Official Sponsor and ticketing services provider for the event.

Tix is a leading provider of integrated box office software and online ticket sales and services for arts, entertainment and sporting events. Tix specializes in providing integrated turn-key services for online and box office ticket sales and administration.  Tix's features include private label branding, online seat selection, seat view, and print-at-home ticketing to benefit the customer's experience, increase attendance, and minimize costs.

"Tix is proud to have been selected as the official ticketing provider for the Toyota Grand Prix of Long Beach," said Robert Edmison, president and CEO of Tix, Inc. "It's an honor to be associated with one of the premier motorsports events in the world and an organization that shares our dedication to providing the best possible experience for ticket buyers. We're excited about offering Grand Prix race fans the opportunity to select their seats.  We recognize that race fans have different preferences when it comes to seating locations, and online ticket buyers will love having the opportunity to purchase their tickets in specific grandstands, rows, and seats and even view photographs from the various seating locations. Our easy-to-use service will allow the Toyota Grand Prix of Long Beach to offer a much broader selection of tickets for purchase online and with service fees that are significantly lower than in the past."

Race fans purchasing their tickets online will also enjoy having the convenience of printing their own tickets at home.

"We are especially delighted to form this new partnership with Tix, not only because they are a Long Beach-based company, but also because of the significant convenience and cost savings they will provide to all of our fans in the coming years," said Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach.

Tickets for the Toyota Grand Prix of Long Beach, which will run April 15-17, 2011 and feature six races including the IZOD IndyCar Series, will go on sale Tuesday, October 12. Tickets can be purchased from the Grand Prix ticket office by calling toll-free at (888) 82-SPEED or by using the Tix service at www.gplb.com.

The famed Long Beach race circuit, which includes the downtown streets of Long Beach surrounding the Long Beach Entertainment and Convention Center, is 1.97 miles in length and includes 11 turns. Grandstands lining the circuit include reserved seating, limited general admission seats, and seating for various hospitality club ticket packages.

Admission prices for Friday through Sunday start at $26 for a Friday-only general admission ticket to $130 for a three-day ticket, which includes Saturday and Sunday reserved seating on upper levels of the grandstands. Pre-paid parking packages are also available. A ticket brochure a that includes a circuit map, ticket prices and order form can also be obtained by calling the hotline.

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