Luca di Montezemolo fires another warning At Ferrari's annual media lunch president Luca di Montezemolo fired another warning that the F1 teams will want a bigger slice of the sport's commercial revenues when it comes to negotiating a new Concorde Agreement - the document by which the sport is run - for 2013.
"We are at a crossroads," Montezemolo said. "We have F1 in our hearts and minds but we don't want to be in an F1 prison." He added that he could see three possible scenarios for the teams: 1) they stick with rights holders CVC Capital Partners, 2) they find new owners but stick with the same business model, 3) they break away and promote their own series like they do in the NBA. It was a condition of the first option, he said, that Bernie Ecclestone remains in charge.
Whenever Concorde negotiations are nigh, the threat of a breakaway series rears its head, most notably in 2008 when such a thing was actually announced on the eve of the British GP at Silverstone, but thus far is has always remained an empty one. On that occasion, Max Mosley backed down on his intended budget caps.
As he did last year, Montezemolo said that F1 should not price itself out of the market and alienate core fans. "My son can go around the world with his girlfriend for less than the price of two tickets to Monza," he said.
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