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DATE News (chronologically)
12/20/10
Racing news
Kumho Tire Introduces Revolutionary iPhone/iPad app  
Kumho Tire USA, one of the leading tire manufacturers in the world, announces the launch of "Kumho Tire Drive" – an All New, free racing game for video game and auto enthusiasts alike.  With the launch of "Kumho Tire Drive", Kumho Tire USA becomes the first ever global tire manufacturer to develop and publish a multi-car racing game application for the iPhone 3GS, iPhone 4, iPod Touch and iPad products.

Developed by Retired Astronauts Collective, best known for creating addictive interactive apps for iPhones, "Kumho Tire Drive" lets the gamer become a Kumho sponsored driver and race for points and worldwide recognition.  Being a Kumho Tire Racer just went from a far-fetched dream to absolute reality as drivers get in, buckle up, and put the pedal to the metal for the ride of their lives.  Gamers will feel the adrenaline pumping through their veins as they experience unbelievable speed and ultra high performance in their Kumho Tire equipped supercar.

Throughout the multiple levels of the game, Kumho racers can earn valuable points by successfully completing each world class track such as curvy city streets and a world famous proving ground in Germany.  The unique garage feature lets racers use their accumulated points to upgrade from an entry level import tuner to the raw power of a classic muscle car to the limitless torque of an exotic dream car where the gamers' true racing skills will be put to the ultimate test.  The customization features of "Kumho Tire Drive" let the racer create a unique game experience that other games can't offer.

The points can also be used to get the latest in vehicle modifications such as hood scoops and rear spoilers and also lets the racer choose custom paint and decals for their one-of-a-kind vehicle.  The most unique feature of the game is the "Tire Selector" option in the Garage where racers can choose the perfect Kumho tires to match the track surface and the weather conditions.  "Kumho Tire Drive" is not only about extreme racing, it's about racing with style – Kumho style.

Future Kumho sponsored drivers can download the full version of "Kumho Tire Drive" for free from the Apple Store.  The app will be available in the first week of January 2011, and will be available shortly thereafter for all phones on the Android OS system.

"We're very excited about the launch of this new, exciting, revolutionary app.  Whether you're a casual gamer or a true game enthusiast, "Kumho Tire Drive" will definitely grab your interest and allow you to immerse yourself in the various driving environments.  The gamer will also learn that having the right Kumho tires for the right conditions will be very important to progress in the game.  Best of all "Kumho Tire Drive" perfectly fits Kumho brand DNA of high performance, quality, and fun," commented Rick Brennan, Kumho's VP of Marketing.

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