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DATE News (chronologically)
01/24/11
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Penske Racing Welcomes Coca-Cola As Sponsor for Busch
Penske Racing’s Kurt Busch will join Coca-Cola’s family of NASCAR drivers this season. Coca-Cola will sponsor the 2004 Sprint Cup Series champion as Busch pursues his second series title while driving the No. 22 Shell-Pennzoil machine in 2011.

Busch will carry the iconic Coca-Cola name on both his uniform and his Dodge Charger as he looks to extend his Cup Series victory streak to 10 consecutive seasons.

“I am honored to represent Coca-Cola during 2011 racing season,” said Busch, who scored two wins and two poles in 2010, finishing 11th in the final Cup Series standings. “We’re looking forward to a great season as we transition to the No. 22 car and it’s awesome to have Coca-Cola on board for the ride.”

As part of the relationship, Busch and Penske Racing will be featured in Coca-Cola’s in-store promotions throughout the 2011 season and Busch will also make promotional appearances on behalf of Coke.

“Both Kurt and Penske Racing have proven that they are winners both on and off the track,” said Ben Reiling, director of Sports Marketing for Coca-Cola. “We welcome Kurt and Penske to the Coca-Cola Racing Family and look forward to working with him to bring the passion of NASCAR and the uplifting refreshment of Coca-Cola to his many fans.”

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