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DATE News (chronologically)
01/27/11
irl
Coors Light to be official beer sponsor for Milwaukee IndyCar race  Promoters of the IZOD IndyCar Series race weekend at The Milwaukee Mile announced that MillerCoors and Beer Capitol Distributing will join together to be a prominent sponsor of the Milwaukee 225.

The deal makes Coors Light the official beer sponsor of the June 19 race as the IZOD IndyCar Series returns to The Mile after a one-year absence. In addition to signage and hospitality, the sponsorship also establishes Coors Light as the title sponsor of the race's pole qualifying day.

"We have a long history of supporting great racing at The Milwaukee Mile and look forward to an exciting race this summer," said Jim Wright, MillerCoors general manager-sales for Wisconsin. "Coors Light, The World's Most Refreshing Beer, is the perfect complement to an afternoon spent enjoying hot racing action on the track. And thanks to our outstanding partners at Beer Capitol Distributing, we'll be able to ensure race fans have that ideal experience at the track."

MillerCoors and Beer Capitol Distributing join several other Milwaukee businesses that have signed on to support the event. David Hobbs Honda will sponsor the Firestone Indy Lights race (David Hobbs 100), and will be the official car dealership of Racefest weekend.

Chris McGrath, the Milwaukee 225's promoter, said a title sponsor may be just around the corner.

"The Milwaukee 225 is rich in history, but also about local pride and a promising future," he said. "This is an exciting time for the state as well. With the Packers headed to the big game, Wisconsin will be first on the national stage. When the drivers and teams of the IZOD IndyCar Series come to town this summer, fans will experience the excitement, danger and speed, while businesses can showcase their wares and show support for this once-a-year Wisconsin tradition."

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