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DATE News (chronologically)
01/28/11
f1
Sauber F1 Team welcomes Tequila Jose Cuervo  Just before the presentation of the Sauber C30-Ferrari the Sauber F1 Team is in a position to announce another new Premium Partner from Mexico: The logos of the old-established Tequila brand of Jose Cuervo will be visible on the sidepods and the top of the car’s nose.

Team Principal Peter Sauber said: “We are very pleased to welcome Jose Cuervo as a new partner. To sign Sergio Perez as the team mate of Kamui Kobayashi has had an impressive and passionate impact on the Mexican market.”

Juan Domingo Beckmann, CEO of Jose Cuervo, confirmed: “When we found out a Mexican driver had secured a seat with the Sauber F1 Team it all clicked for Jose Cuervo to support him and the team. It is very clear when all the right pieces fall into place things work out naturally. Sergio is a great driver racing for a superb team in the most prestigious of all sports, so why not involve the most distinguished tequila in the world, Jose Cuervo. We are convinced this will be a very successful venture for the company and for Mexico.”

The multi‐platform marketing partnership will promote Jose Cuervo’s Tequilas through the Sauber F1 Team around the world. The company Jose Cuervo has always been a proud supporter of Mexican talent through this kind of sponsorship in order to promote the country’s culture and reputation.
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