NASCAR Las Vegas TV RatingsUPDATE Sunday's NASCAR Sprint Cup race from Las Vegas earned a 5.9/12 (10.8 million viewers), which is +34% better than last year's 4.4/9 when the race went head-to-head with the gold medal hockey game at the Vancouver Olympics. Sunday's race also posted huge gains on average viewership (+41%, 10.8 mill. vs. 7.2), Men 18-34 (+46%, 1.9 vs. 1.3), Men 18-49 (+36%, 3.8 vs. 2.8) and Men 25-54 (+37%, 5.2 vs. 3.8). Sunday's race also easily ranked as the highest-rated and most-watched sports programming of the weekend. Through three races NASCAR On FOX is averaging a 7.0/15 and 12.4 million viewers. Compared to 2009 NASCAR is down slightly on rating (-1%) but up slightly on viewership (+2%)
03/07/11 NASCAR Sprint Cup Racing on FOX posted a solid 5.3/11 Sunday for the Kobalt Tools 400 from Las Vegas, up 29% over last year's 4.1/8. Y Sunday's race marked the third consecutive time that a NASCAR Sprint Cup Race on FOX was up over the previous year, and for the third consecutive time, it ranked as the top-rated event of the weekend. Yesterday's gains in the top ten markets: Los Angeles (+44%), Chicago (+136%), Philadelphia (+76%), Dallas (+81%), Boston (+84%), and Washington DC. (+39%). Yesterday's telecast opened up with a 4.5/10, and grew steadily throughout the telecast peaking at a 6.2/12. Season-to-date, NASCAR Sprint Cup Racing on FOX is averaging a 6.3/13 through three races, up 17% over last year's 5.4/11 and flat with 2009.
Copyright 1999-2014 | AutoRacing1 is an
independent internet online publication and is not affiliated with, sponsored by, or endorsed
by IndyCar, NASCAR, FIA, Sprint, or any other series sponsor.
This material may not be published, broadcast, or redistributed without