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DATE News (chronologically)
04/13/11
racing news
STP back in racing
When STP and Richard Petty first signed a deal in 1972, it forever changed the sponsorship landscape within the sport of auto racing. To mark its 39 year history in racing, the STP brand is building its presence in the sport through multiple series' including NASCAR, NHRA, World of Outlaws, Infineon Speedway, and at several International Speedway Corporation (ISC) tracks. STP's racing portfolio includes:
• Multi-year title sponsorship of the Nationwide and Cup races at Chicagoland Speedway and Kansas Speedway, respectively. This year, the STP 300 Nationwide Series race will take place on June 4 and the STP 400 Cup race will run on June 5.
• The STP-branded #43 car will make its return to the track driven by Richard Petty Motorsports driver, AJ Allmendinger, during the STP 400. The No. 43 STP Ford Fusion will be a modern replica of the 1972 paint scheme featuring the original Petty Blue and STP Day-Glo Red.
• Primary sponsor of two-time NHRA Full Throttle Nitro Funny Car Champion Tony Pedregon for three races (Las Vegas, Houston and Infineon) and an associate sponsorship for the balance of the season.
• Multi-year track sponsorships with a number of ISC properties including Daytona, Talladega, Richmond, Darlington, Michigan, Chicagoland and Kansas.
• Multi-year track sponsorship of Infineon Raceway and title sponsor of Wednesday Night Drags and Bracket Drags.
• Continued sponsorship of Tony Stewart Racing and four-time World of Outlaws Champion Donny Schatz and the World of Outlaws Series. MATTER, Edelman/STP
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