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DATE News (chronologically)
04/29/11
f1
Indian battery company sponsors Formula 1 Hispania Racing Team  Base Batteries and Hispania Racing, the only Spanish team competing in Formula 1 have reached an agreement by which the Indian battery giants will become the official battery supplier of the racing team during the 2011 season.

India loves sport and 2011 is set to be a big year for Motor Sport in the country through the inaugural Indian Grand Prix, the 18th GP of the 2011 season. This would be the first time India would be hosting a F1 Grand Prix, the sport has a huge fan following in the country, and the world over. Earlier, Base Batteries associated itself with the Canadian World Cup Cricket Team which had a measurable impact on its brand identity.

“We are thrilled to continue our international sporting partnership, this time with the Formula 1 Hispania Racing Team and look forward to a successful season. This is a natural progression, ensuring exposure for Base Batteries on a global stage in one of the world’s most prestigious sporting arenas, through its partnership with the Hispania Racing Team”, said Mr. Aditya Arora, COO, Base Batteries.

He added "As an official partner of the young F1 team, we will use the sponsorship both for brand building in key regions as well as offer ongoing opportunities for our business partners to get involved in this exciting racing event".

About the collaboration, Jose Ram¢n Carabante, President of Hispania Racing, remarked, “We’re very happy to have reached an agreement with Base Batteries, one of the leading battery companies in India. They will be an official supplier. We are setting the base for the project we are still shaping out since last year. I am convinced that this deal will help us to keep growing, enabling us to evolve into a more competitive team which desires to accomplish its targets”.

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