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IMSA Announces Michelin as the Official Tire Supplier
International Motors Sports Association today announced that leading tire manufacturer and worldwide Porsche technology partner, Michelin, has been named the official tire supplier of the Porsche GT3 Cup Challenge Canada, the 20th Porsche GT3 Cup series in the world.

Michelin currently supplies racing tires for the 911 GT3 Cup cars in Porsche Michelin Supercup and the worldwide Porsche Carrera Cups, for the 911 GT3 RSR in the American Le Mans Series presented by Tequila Patr¢n and the FIA GT championship.

In addition to providing the series’ official racing tire, Michelin will also award a set of its new Pilot Super Sport street tires to the winner of each GT3 Cup Challenge Canada race. Michelin will also provide a Porsche Design Driver’s Selection watch (worth approximately $1,000) to each second-place driver and $500 cash to each third-place driver.

"Michelin has a lengthy heritage in Canadian motorsport as well as being identified with Porsche motorsport programs worldwide,” said Steven Sewell, IMSA Development Series Director. “We are pleased to bring these two partners together with the introduction of the latest addition to the Porsche one-make championships, the Porsche GT3 Cup Challenge Canada."

“We are thrilled to enter this exciting new chapter with Porsche, our global partner, and a very promising partnership with the International Motor Sports Association for the Porsche GT3 Cup Challenge,” said Tony Mougios, Michelin Canada Marketing Director. “A race series of this caliber deserves no less than the most exciting tire. That’s why Michelin is proud to offer the new Pilot Super Sport as part of the prizing package for the competitors. The champions will enjoy a tire with endurance racing pedigree inspired by the same engineering that has powered 13 consecutive victories at the 24 Hours of Le Mans.”

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