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DATE News (chronologically)
05/05/11
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Sarah Fisher Racing, Carpenter add Milwaukee  
Ed Carpenter
Sarah Fisher Racing has added the Milwaukee 225 to Ed Carpenter's IZOD IndyCar Series schedule thanks to a partnership with Milwaukee-based Direct Supply.

Direct Supply, the nation's leading supplier of equipment and ecommerce solutions to Long Term Healthcare and Senior Living communities, will serve as primary sponsor of the No. 67 car during the June 19 race at the Milwaukee Mile.

"The Direct Supply Partners have been thrilled with our long association with Sarah and her team. As the first woman car owner she has shown tremendous spirit and accomplishment," said Bob Hillis, CEO and founder of Direct Supply. "Now that she has added our good friend Ed Carpenter as driver of the Dollar General car, we were excited to get the opportunity to bring the team to Milwaukee as part of our family."

Direct Supply joined Sarah Fisher Racing at the 2008 Indianapolis 500, continuing its longstanding involvement in Indy car racing..

"I am very excited about going back to Milwaukee, not only with Sarah Fisher Racing and Direct Supply, but just that the IZOD IndyCar Series is going back in general is awesome," Carpenter said. "To be able to go up there sponsored by a local company and to work with Bob Hillis, who has been a family friend for a long time, is tremendous. I am just really excited to go up there and have a strong showing in front of the Milwaukee crowd!"

Said SFR owner Sarah Fisher: "I am thrilled to welcome Direct Supply as our primary partner for the Milwaukee race. Being one of the first supporters of SFR in 2008, when we were in a major growing stage at the Indianapolis 500, Direct Supply has continued with unwavering support of our team and certainly with our drive, Ed Carpenter. We have been in the wings, watching the Milwaukee race at the start of SFR, and with its return this season are excited to be a part of the historical event."

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