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DATE News (chronologically)
05/09/11
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Direct Supply joins sponsor lineup for Milwaukee 225  Milwaukee-based Direct Supply has joined the sponsor lineup of the Milwaukee 225 on June 19 at the Milwaukee Mile.

Direct Supply, founded by Bob Hillis in 1985, is the nation’s leading supplier of equipment and ecommerce solutions to Long Term Healthcare and Senior Living communities.

“Direct supply is proud to be part of the revitalization of the IZOD IndyCar Series to the storied venue in Milwaukee,” said Hillis, CEO of Direct Supply, “The Milwaukee 225 is a great opportunity for fans and businesses to connect, and for the state of Wisconsin to showcase itself. We are pleased to assist AB Promotions in bringing the great open-wheel action back to the Milwaukee Mile."

Direct Supply also will be the primary sponsor on the No. 67 Sarah Fisher Racing car driven by veteran Ed Carpenter.

“Bringing in a Wisconsin corporation such as Direct Supply as an event sponsor for the Milwaukee 225 is a key element to the Father’s Day weekend at the Milwaukee Mile,” said R. Christopher McGrath, executive director of the Milwaukee 225. “We feel it is extremely important to have Wisconsin-based companies as a strong part of the Wisconsin’s biggest racing weekend of the year."

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