Honda Turns Macy's Store Window Into New-Model Showroom
The fashion-forward 2012 Honda Civic Coupe, wearing the official livery of an IZOD IndyCar pace car, has taken up residence in the windows of the Herald Square and Roosevelt Macy's stores to promote the Civic Racing Style sweepstakes heralding the arrival of the all-new, ninth generation Honda Civic.
Visitors to the Herald Square and Roosevelt Field Macy's stores, or to any of 53 participating New York-area Honda dealerships, are eligible to join the Honda contest. Eleven (11) top-prize winners in the Civic Racing Style sweepstakes will win a 2012 Honda Civic LX Coupe and a $2,500 IZOD shopping spree. Twenty (20) runners up will win a "second chance" trip for two to the IZOD IndyCar World Championship race in Las Vegas, Nevada, which includes one more opportunity to win a 2012 Civic before the start of the season-ending race.
In addition to the Civic Racing Style sweepstakes, visitors to the Macy's and Honda stores will be eligible to enter a second contest, the Honda Fastest Seat in Sports sweepstakes, in which winners will have the opportunity to ride along with legendary racecar driver Mario Andretti in a specially prepared, two-seat IndyCar for the start of an upcoming IZOD IndyCar race.
"Teaming with iconic brands like Macy's and IZOD and offering consumers chances to win a new Honda Civic and the experience of starting an IndyCar race with Mario Andretti makes this one of the most unique promotions we have undertaken, there is nothing like it in sports," said Richard Kent, senior manager of Honda.
This unique partnership brings together Honda, Macy's and IZOD, the presenting sponsor of the 2011 IndyCar season, to promote three of the world's most popular consumer brands along with America's preeminent open-wheel racing series, in conjunction with the launch of the all-new, completely redesigned 2012 Honda Civic, which is the ninth generation of Honda's fast, fun and fuel efficient compact car.
The winners of the Honda's Fastest Seat in Sports sweepstakes will be given an all-expenses-paid trip for two (3 nights/2 days) to one of four upcoming IndyCar races along with an all-access pass for two to the raceway, and $1,000 worth of IZOD apparel will be able to lead the start of an IndyCar race in the two-seat IndyCar driven by Mario Andretti. Participating races are the Firestone Twin 275s in Fort Worth, TX (6/11); the Honda Indy 200 in Lexington, Ohio (8/7); the Indy Grand Prix of Sonoma in Sonoma, CA (8/28); and the Baltimore Grand Prix in Baltimore, MD (9/4).
To enter and view complete details and prizes for the Honda's Fastest Seat in Sports and to find participating Macy's locations for Civic Racing Style sweepstakes visit www.shophonda.com.
All-new 2012 Civic
Under the banner "To Each Their Own", the all-new 2012 Honda Civic made its world debut at the New York International Auto Show on April 20, the same day as its national introduction at Honda dealerships nationwide. The new Civic boasts the most diverse lineup in the history of Civic with six unique models: the 4-door Civic Sedan, 2-door Civic Coupe, high-performance, 201-horsepower Civic Si Sedan and Coupe, the 41mpg(1) Civic HF, the 44mpg(1) Civic Hybrid and a Civic Natural Gas model. Additional highlights of the new Civic lineup:
More streamlined and expressive "mono-form" exterior styling wrapped around a spacious cabin with more style and convenience than any vehicle in its segment.
Available new technology features include an intelligent Multi-Information Display (i-MID), USB Audio Interface, Bluetooth® HandsFreeLink®, and a Satellite-Linked Navigation System with voice recognition and FM Traffic
Across the board gains in fuel economy, including the 44mpg(1) Civic Hybrid, America's most fuel efficient sedan, and the 41mpg(1) Civic HF.
New powertrain technologies include a re-engineered 1.8-liter 4-cylinder engine with enhanced fuel economy, a larger and more powerful 2.4-liter 4-cylinder Si powerplant, and a new Civic Hybrid powertrain that delivers higher overall performance and improved fuel economy
Advanced safety systems include the Honda-exclusive Advanced Compatibility Engineering™ (ACE™) body structure for frontal collision energy management and vehicle-to-vehicle crash compatibility.